10 years have elapsed since 1998 when, in the Portofino’s Piazzetta, the finest in the world, appeared a young girl born in South Africa with French origins. It wasCharlize Theron – now Hollywood diva who won an Oscar as best actress – restraint in the entertainment world as the most beautiful woman in the world.

Reason? The spot of Martini to strengthen the brand linked to Portofino.

The story ran on the wire of two-way. A sensual and ammicante blonde – wearing a wig – and a rich elderly gentleman sitting at the table. In their midst a young and aitante a choice: continue or disrupt their lives.

Weapon of seduction of the latter two glasses. Filled with Martini and ice. The young woman chooses. Gets up walking towards his drink and the young love with a wire caught in a table that plays a scucire a habit. The rest has become a legend in the world of advertising linked to Portofino.

Happy anniversary Charlize.

Portofino World, a world apart.