---

CONCLUSIONS

 

Until the early nineteenth century, Portofino was an unknown village of fishermen, sailors and farmers who lived in an economy based on fishing, marine activities and local products, so as modest as it was human settlement consisting of a few rudimentary houses, arranged side by side and almost all characterized by porches and Funds were placed where the fishing equipment.

This "hidden creek," cos "defined by Guy de Maupassant in his manuscript La Vie Errante, to have attracted half of British aristocrats and nobles Germans who, fascinated by the natural beauty and landscape of the village, have set their stay here. This phase is in many ways off the tourist village, which occurred between 1880 and 1890 almost concurrently with the construction of the road connecting the center of Santa Margherita Ligure: this opera, in fact, encouraged the influx of a number even more visitors, with positive effects on industry and receptive services, which, at the end century, it begins to expand with the construction of the first major hotels including the famous Hotel Splendido, and with the entry into operation of the first restaurants and bars.

During the first half of the twentieth century, while the village was always attended by eminent personalities such as Baron Von Mumm in 1914 that the guests ~ Kaiser Wilhelm II in his home, and the count of Carnavon English nobleman also famous for having funded the excavations in 1922 that led to the discovery of the tomb of Tuthankamon other receptive to the industry and services grows so in the years Thirty years pass the fifty including twenty-six between hotels, restaurants, bars and coffeeshops.

During the Second World War the village is invaded by German soldiers and bombed. A war completed many noble families leaving the town, but after intensive work of rebuilding the village again able to attract new forms of tourism.

After the Second World War with the spread of the automobile, transcontinental flights and transoceanici tourism grows ever more: but while in other places Ligurian coastal states mass tourism, Portofino continues to remain the destination for tourism purely elitist. In the fifties thanks to journalists and writers who have frequently described Portofino through the pages of national newspapers more important, the village, until then best known abroad, acquires even national fame. From the late seventies the expansion of tourism has further changed the economic structure and social system in the heart of the tourist center under study: in fact, back in the eighties many jobs tied to tradition Such as fisheries, agriculture and handicrafts, are beginning to be less present, alongside a transformation in functional buildings that food from shops or from funds for equipment fisheries are converted by multinationals in great prestige stores.

To protect the identity of the social and environmental center that has risked as other tourist destinations to be absorbed by the phenomenon of rapallizzazione, local authorities have set up ad hoc plans of social and environmental protection, whose most significant effects have been experienced with the creation of Portofino Park and Marine Reserve, legally protected areas in order to preserve the natural features, environmental, historical and archaeological landscapes consistent with the promotion of handicrafts. As part of the park, for example, the municipality has limited the construction of buildings through the "building block", while in the Marine Reserve was created pescaturismo an important example of responsible tourism, is linked to the new requirements for the use and rediscovery of the social and environmental places more evocative of ancient traditions and culture of the village, is the ability to offer the visitor inserting context existing in harmony without altering also allows for uses and traditions marinate new possibilities for revival. The need for self and social self by the population demonstrated by the maintenance of certain traditions that go to support other worldly events as the sailing regatta of the spring: the local festivals organized on the occasion of the celebration of the patron Saint of St. George and Sebastian , Are historic events that repeat themselves every year due to union and cooperation of the inhabitants of Portofino.

As part of accommodation if in the early nineties some hotels were closed, so "as others had been downgraded because of operating costs and tax too high, since 2003 there have been re-openings and restructuring designed to adapt to category for some of them. In the summer of 2006, the village has six hotels, and twenty-eight years between restaurants, bars and hot plates. But in the seventies when the village was attended by national and international aristocrats, in the nineties, with diffusone mobile telephony and Internet phenomena responsible for an exponential increase in trade and movement of goods and people, these characters have left little at a time from the scene leaving the Americans from the United States, which have formed in those years a primary focus in the village next to English, French and Germans.

With the advent of the new millennium, which saw the introduction of the euro and the terrorist attack to "Twin Towers" American in 2001, the picture changed world economic umpteenth time, and with it the demand structure Tourist: In fact, after the event that America was hit by a severe economic crisis, marked by an immediate devaluation of the dollar, which in turn curbed the desire to plan long-haul travel. Consequently Portofino, as well as other tourist destinations have experienced a reflection of this crisis because this component tourist was what until then had mainly enriched the economy of the tourist resort. This situation which lasted until 2005, not only due to factors ~ only global in nature, but also the failure of the capacity from local and regional levels to promote the tourism product especially in countries like the United States of America. Although there ~ while arrivals and presences American, German, French, Austrian and Japanese have registered negative changes, other new components including Spanish and Russian began to represent an important resource for the future.

Arrivals and domestic presences reveal a fairly substantial decline in relation to the Sydney, while all other regions recorded positive developments, especially those in the North for which there are major arrivals and presences: these flows are all obviously referring to the hotel industry as a segment extralberghiero Portofino (B & B, villages, fields) does not exist because of lack of space and to safeguard the exclusivity of the place. The only form of tourism "outside the hotel, much of the rest in the village confirmed case of the yachting and cruise traffic: In this regard it should be noted that the marina accepts it every year about 1350 vessels in transit, registered for Most in the records of the famous ship "tax havens" (Cayman Islands, Bahamas, New Jersey, Panama, etc.)..

Even recreation boating, practiced mostly by Lombardi and Piedmont, very developed through the use of gozzi, boston and other small vessels that bathing purposes to make use of what implemented by companies specializing in maintenance, cleaning and storage units pleasure craft. The cruise traffic, to Portofino developed in the late nineties, instead fueled by many of the most important transatlantic airlines such as Princess Cruises, the Star Clipper and Royal Caribbean which call here bringing tourists especially Americans, French, Spanish and English. Even with regard to this form of tourism by sea, where until 2002 it recorded an average of 120 vessels a year, in 2003 and 2004 was a decrease, followed by a slight recovery in 2005.

In today's society would be unthinkable to do without tourism, and why we keep working coexistence, especially in a place like Portofino, the expansion of trade between multinationals and local environmental and because of tourism resources are complementary and Consequently, if the concept of Responsible Tourism Sustainable and is applied, the municipality, organizations and residents must work together for the continued maintenance of traditions and landscape, while encouraging tourism and its continuing evolution.

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Internet sites

www.portofino.it

www.portofinoworld.com

www.yachtclubitaliano.it

 

www.parcoportofino.it

 

www.riservaportofino.it

 

www.uniroma.it

 

www.comune.portofino.genova.it